INTERACTIVE MEDIA DESIGN

HISTORY

Fluxus

Interactive Design is heavily influenced by the Fluxus movement, which focuses on a “do-it-yourself” aesthetic, anti-commercialism and an anti-art sensibility. Fluxus is different from Dada in its richer set of aspirations. Fluxus is not a modern-art movement or an art style, rather it is a loose international organization which consists of many artists from different countries. There are 12 core ideas that form Fluxus

1. Globalism
2. Unity of Art and Life
3. Intermedia
4. Experimentalism
5. Chance
6. Playfulness
7. Simplicity
8. Implicativeness
9. Exemplativism
10. Specificity
11. Presence in time
12. Musicality

REPRESENTATIVES

Chris Crawford

According to Chris Crawford a highly respected figure in both the interactive and Video game development field interaction is defined in his words as “a cyclic process in which two actors alternatively listen, think, and speak”. Crawford went on to say that there is “No Trade Off” and that if one of the three steps is poorly designed the entire project will collapse even if two of the steps have been designed beautifully

Lisa Graham

Lisa Graham is an award-winning visual communicator, author and current associate professor at the University of Texas at Arlington. Her expertise is in Graphic Design and Interactivity. One of her books, Principles of Interactivity, has gained much recognition from the design world. Graham explains in her writing that Interactive Design is a meaningful arrangement of graphics, text, videos, photos, illustrations, sound, animation and 3D imagery. She begins to explain interactivity by giving the reader an example of a simplified version of Interactivity. Her example of simple interactivity is something like an all-text web page with a few links to other webpages navigating to other pages with similar and more in depth information. Her idea of a more complex interactive project is something like a document all or any forms of digital media. In her writing, the Interactive Design Process begins with Problem Definition and follows steps like fact finding, idea finding and project visualization. Graham breaks down successful interactive Design into establishing content, planning, flowcharts, storyboards, creating sample layouts, determining navigation, prototyping, usability testing and mastering. To Graham, understanding the goals of an interactive project is critical to the creation of a good interactive document. Graham has a very different view and idea of Interactive Design from that of Chris Crawford, who believes good Interactive Design is based on three main ideas: Listening, Thinking and Speaking. Graham has a great understanding of the process for creating Interactive Design whereas Crawford gives us a straight forward understanding of the theory and definition of Interactive Design

PLACE:  

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